报告
3 results found
4 九月 2020
The Future of Media: A New Framework for Valuing Content
Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media c...
14 七月 2020
Building Back Better: An Action Plan for the Media, Entertainment and Culture Industry
While media consumption has accelerated during the pandemic, the main currency used for media monetization – advertising spend – has been pulled back across ...
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2 四月 2020
了解媒体的价值：消费者和行业视角
价值上升、习惯改变以及“超级竞争对手”的出现都使我们思考：新的商业模式和商业参与者以及不断变化的消费偏好会如何影响媒体内容的生产、发行、获取和价值。
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