Media, entertainment and sport

Generative AI (genAI) is revolutionizing the media, entertainment and sport industry, reshaping how content is created, distributed and consumed. It is augmenting human creativity, enhancing audience engagement and optimizing revenues while increasing efficiency and productivity. However, along with its significant opportunities its rapid adoption raises challenges that demand a holistic, human-centric and transparent approach.

Developed by the World Economic Forum in collaboration with Accenture, this white paper brings together insights from industry leaders and innovators, academics, technology experts and labour representatives to explore the potential impacts and disruptions that genAI can bring. It offers practical guidance to business leaders on innovating business and operating models, adapting or forging new governance frameworks and practices, and facilitating multistakeholder partnerships to ensure responsible adoption at scale and positive societal impact.