Cross-industry

The advent of generative artificial intelligence (genAI) marks one of the most profound technological inflection points of the 21st century. What once resided in the realm of imagination or academic theory has rapidly materialized, promising to reshape how individuals and organizations communicate, work and interact. Although many organizations have experimented with AI through pilots and proofs of concept, scaling these efforts to achieve sustained and transformative impact continues to be a significant challenge.

The coming years will be pivotal. By working in unison, it is possible to ensure that the transformative potential of AI serves as a force for good, delivering lasting benefits to all stakeholders in a rapidly evolving digital age. Developed in collaboration with Accenture, the AI in Action: Beyond Experimentation to Transform Industry report provides a comprehensive analysis of the impacts of emerging AI technologies on industries. It also provides a roadmap for companies to advance AI adoption at both the industry and company level, drive innovation, sustainability and growth to bring benefits to industries and society.