
企业向善
消费者怀疑情绪高涨,企业应该如何保证品牌忠诚度?
我们都有过这样的经历:尽管不需要,却购买了六折的黑五商品;虽然会消耗更多燃料或浪费更多包装,却选择了更快的配送方式;跟风入手了最新的书籍、美妆产品、时尚单品或电子设备,因为别人都有。
As a global consulting partnership in more than 40 countries, Kearney’s people make the company what it is. It is made up of individuals who take as much joy from those they work with as the work itself. Driven to be the difference between a big idea and making it happen, Kearney helps its clients break through.