![](https://assets.weforum.org/article/image/6s3bLnu6bKnXTqcqInV8bdpMz6m2wMD9M7NqkIiCpOw.jpg)
Why the human touch is needed to harness AI tools for communications
Earlier this year, OpenAI CEO Sam Altman was quoted in a book called Our AI Journey as saying, “Ninety-five percent of what marketers use agencies, strategists, and creative professionals...