Ms. Yangjie Zheng is the Founder of Good to Nature and a serial cross-industry entrepreneur. After exploring various fields such as global luxury travel, technology, art, and culture, she decisively committed herself to the cause of ecosystem restoration. Good to Nature (GtN), founded by her, is committed to exploring effective pathways for China's social power’s participation in tackling the planetary challenges, to realize a world where everyone is naturally good to nature.

The GtN is the Actor Partner of the UN Decade on Ecosystem Restoration 2021-2030; the Partner of the UN Decade Food Challenge Kenya Eco-Restoration Model Camp; the first official partner of World Rainforest Day in China, and the Supporting Partner of the 2024 UpLink Biodiversity Challenge in China.

Good to Nature has pioneered the "Nature Partner" model. This model not only brings together leaders from various industries and professions to work together on projects, but also establishes a long-term partnership with nature to jointly promote eco system restoration. Together we are dedicated to achieving the goal of "restoring harmony between humans and nature". Currently, we have more than 50 leaders from over 20 industries on board. In Xishuangbanna, a biodiversity hotspot, we have promoted forest restoration, and attracted more than 1 million people's attention and interaction through art exhibitions and other activities, conveying the story of China's rainforest protection to 93.8 million people in 77 countries worldwide.

As the Ecosystem Partner of Uplink -- World Economic Forum's Innovation Platform -- in China, we are devoted to building a synergistic system of eco-innovation to find and implement more solutions to the planet's challenges.