
为什么企业在中国市场必须更加关注70后和80后消费者
当今中国所处的时代十分有趣。中国经济正从新冠疫情中复苏的同时,其人口结构也在发生深刻的变化。对于迎合中国消费者的企业来说,有很多东西需要评估。波士顿咨询公司(BCG)关于中国消费者阶层演变的最新研究表明,到2030年,中国的中产阶级及富裕消费者(MAC)人口将增加8000万。这一群体接近总人口的40%,将支撑中国消费市场保持长期韧性。
Dr. Chun Wu is the Managing Partner of BCG Greater China, overseeing BCG’s business across industry and functional practices in this region.
Under her leadership, BCG established Greater China Leadership Institute in 2022, providing strategic innovation and leadership coaching for companies in China. It gained recognition and popularity from C-suite leaders. Meanwhile, BCG has organized hundreds of high-level exchanges among global companies and industry associations, which pay close attention to the development of Chinese market, to enhance the cooperation between Chinese and International companies.
With over two decades of healthcare industry expertise, Dr. Wu previously headed BCG’s Healthcare practice in Greater China before assuming leadership of the firm’s regional operations. Her extensive consulting experience spans both domestic enterprises and multinational corporations, addressing critical areas and topics including healthcare industry policy, strategic business development, new product R&D and technology platform upgrades, operational excellence, digital transformation, and organizational change. Additionally, she possesses profound insights into macroeconomic trends, strategic innovation, organizational leadership, sustainability, and AI.
Dr. Wu is also a frequently invited speaker at premier business forums, including the China Development Forum, Boao Forum for Asia, World Economic Forum Annual Meeting of the New Champions, Yangtze River Delta Integration Development Forum, International BioPharma Industry Week Shanghai, and China Pharmaceutical Entrepreneurs Scientists Investors Conference. She has authored numerous influential publications, such as China’s Path to a Sustainable Future released during the China Development Forum, The Guide for Sustainable Development of Chinese Corporates (2022) in collaboration with the APEC China Business Council, Why Two Hearts Are Better Than One: How to Beat Your Rivals in a Bifurcated World, China Economic Review and Outlook, Beyond Efficiency: China’s Next Leap in Biopharma Innovation, China Synthetic Biology Industry Report 2024, Chinese Pharmaceutical Companies Going Global, China Consumer Healthcare Market Outlook, China’s Medical Device Innovation series, China Pharmaceutical Innovation series, and China Vaccine Industry Transformation series.
In recognition of her exceptional leadership and industry influence, Dr. Wu has been recognized as one of Fortune China’s Most Powerful Women in Business for two consecutive years (2023-2024) and was named to Forbes China’s Top Businesswomen list in 2026. Dr. Wu holds a B.S. degree in biochemistry from Peking University and a Ph.D. degree in Genetics from Yale University.
当今中国所处的时代十分有趣。中国经济正从新冠疫情中复苏的同时,其人口结构也在发生深刻的变化。对于迎合中国消费者的企业来说,有很多东西需要评估。波士顿咨询公司(BCG)关于中国消费者阶层演变的最新研究表明,到2030年,中国的中产阶级及富裕消费者(MAC)人口将增加8000万。这一群体接近总人口的40%,将支撑中国消费市场保持长期韧性。
These are interesting times in China. The country’s economic recovery from the COVID-19 pandemic is coinciding with profound shifts in its population structure. For businesses catering to...
