企业向善
消费者怀疑情绪高涨，企业应该如何保证品牌忠诚度？
我们都有过这样的经历：尽管不需要，却购买了六折的黑五商品；虽然会消耗更多燃料或浪费更多包装，却选择了更快的配送方式；跟风入手了最新的书籍、美妆产品、时尚单品或电子设备，因为别人都有。
Rhiannon Thomas
Rhiannon Thomas is a Senior Partner and Global Head of Consumer Goods and Retail Practice.
Rhiannon Thomas is a Senior Partner and Global Head of Consumer Goods and Retail Practice.
我们都有过这样的经历：尽管不需要，却购买了六折的黑五商品；虽然会消耗更多燃料或浪费更多包装，却选择了更快的配送方式；跟风入手了最新的书籍、美妆产品、时尚单品或电子设备，因为别人都有。
We’ve all been there: the Black Friday buy we don’t need but that has 40% off; the delivery option that burns more fuel or adds more packaging but will get our shiny new things to us fast...
