
Cómo la Generación X lidera el mundo en gasto de consumo
La generación X suele considerarse "la generación olvidada". Nacidos entre 1965 y 1980, es decir, con edades comprendidas entre los 45 y los 60 años en 2025, los aproximadamente 1400 mill...
Marta Cyhan-Bowles is Chief Communications Officer & Head of Global Marketing COE at NIQ. A proven marketing and communications leader, Marta specializes in guiding teams toward long-term customer success through data-driven rigor and a personal bias for innovative campaigns that captivate, engage, and ultimately drive measurable growth. As head of the Global Marketing COE, she leads the charge in unifying the global team at NIQ across communication and thought leadership efforts to unlock transformational value for C-suite leaders across the retail and manufacturing sectors.
La generación X suele considerarse "la generación olvidada". Nacidos entre 1965 y 1980, es decir, con edades comprendidas entre los 45 y los 60 años en 2025, los aproximadamente 1400 mill...
X世代常被视为“被遗忘的一代”。他们出生于1965年至1980年之间,到2025年年龄约为45至60岁。全球约有14亿X世代人口,仅占全球人口的17%。但他们对消费市场的影响力十分强大,且仍在增长。
Gen X is often viewed as “the forgotten generation”. Born between 1965 and 1980, which makes them between about 45 and 60 years old in 2025, the world’s approximately 1.4 billion Gen Xers...

