经济增长
「世帯」が動かす、世界経済の発展
多くの経済分析は個人に焦点を当てています。個人の所得、支出、生産性などです。一方で、支出の決定が行われるのは世帯単位であり、家族の力学、共有資源、集団的なニーズが購買決定に影響を与えます。住宅費を10人で分担する世帯は、単独でその費用を負担する単身世帯とはまったく異なる経済的制約のもとで運営されます。
Jonathan Haigh
Jonathan Haigh, Chief Product Officer at World Data LabOver a 20-year career that began at Kantar and included postings in China and Portugal, Haigh has led insight teams delivering deep, consumer-driven analysis to drive value for his clients.In his current role, he is responsible for World Data Lab's insight agenda, as well as ensuring the product offer is being shaped to meet clients' ever increasing complex needs. Working closely with many major manufacturers, Haigh has ensured that World Data Lab's offer has evolved to answer some of its most detailed queries on the future of consumer demand and category forecasting globally.
