
TradeTech Forum 2025: Key takeaways you need to know
Against a backdrop of heightened global trade tensions and tit-for-tat tariffs, the stage at the TradeTech Forum 2025 in Abu Dhabi was set for lively discussions.
Jimena Sotelo is Lead of the TradeTech initiative and Head of the PAGA initiative of the World Economic Forum, based in New York. Her work focuses on the intersection of new technologies and trade, e-commerce, digital payments, trade in services, emerging technologies and development. She has more than 14 years of experience in international trade, having worked for international organizations and the private sector. Before joining the Forum, she worked for the International Trade Centre and the think tank ICTSD in Geneva, as well as for the Organization of American States in Washington DC. Her experience in the private sector was at DuPont and Banco Comafi SA, in Buenos Aires.
She has a bachelor’s degree in international trade and a postgraduate course in international business from the Universidad Argentina de la Empresa (UADE), where she was awarded top honours. She also holds a Master of International Law and Economics from the World Trade Institute (WTI) at the University of Bern, where she graduated Summa Cum Laude. Jimena is a citizen of Argentina and Italy.
Her native language is Spanish with additional fluency in English and Portuguese.
Against a backdrop of heightened global trade tensions and tit-for-tat tariffs, the stage at the TradeTech Forum 2025 in Abu Dhabi was set for lively discussions.
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