Jasmin Hume is Founder and CEO of Shiru, a company at the forefront of ingredient innovation powered by AI. With a PhD in materials chemistry from NYU, an MSc in materials engineering from Chalmers University of Technology and a BSc in chemical engineering from McGill University, Hume has built a career advancing sustainable solutions across industries. Under her leadership, Shiru collaborates with global leaders in consumer packaged goods and ingredient manufacturing to scale innovations such as natural sugar replacements and high-performance fat alternatives. TIME recognized Shiru’s transformative technology as one of its Best Inventions of 2024. Beyond her work at Shiru, Hume serves as a mentor to entrepreneurs as a partner at XFactor Ventures, focusing on climate tech and deep tech solutions. A polyglot and mother of two, she brings a global perspective and passion for sustainability to her work reshaping industries to make better ingredients accessible without compromising on quality or performance.
