Degree in Business Administration, Villanova University, Philadelphia, USA; Accelerated Executive Development Program, IMD Business School, Lausanne, Switzerland; Owner/President Management Program, Harvard Business School, Boston, USA. Vice-Chairman and Chief Sustainability Officer, Iberostar Group, a 100% family-owned Spanish multinational company based in Palma de Mallorca (Spain), operating in the tourist sector since 1956 and dating back to 1877. Its sales network covers 35 countries; it has a staff of more than 32,000 employees and handles 8 million customers a year. Hospitality is the company’s core business, with a portfolio of over 120 four- and five-star hotels located in 19 countries. The group has three further business units: travel and incoming activities, a holiday club and real estate. Advancing the company’s approach to responsible tourism with the launch of the Wave of Change movement focusing on marine and ocean preservation that evolves around: becoming single-use-plastic free, promoting responsible seafood consumption, and improving coastal health. It is aligned with United Nations Sustainable Development Goal 14, Life Below Water. It is aimed at uniting employees, customers, suppliers and society to create an increasingly more responsible tourism industry. Trustee and Chairman, Iberostar Foundation; Member of the Board, Endeavor Spain. Young Global Leader, World Economic Forum.