In 2016, after pursuing several international work and volunteering experiences, Erica joined the family business, Technogym, world leader brand in equipment and digital solutions for fitness, wellness and sport. That year, she was appointed Member of the Board when the company went public. In this position, she has been active in the design and implementation of ESG policies and other initiatives around sustainability. Moreover, after her MBA at INSEAD, Erica started leading a new and innovative project to bring a personalized wellness experience directly to consumers anywhere, anytime through a new app integrated with Technogym’s ecosystem. Alongside her focus on business, Erica also serves as Chairwoman of the “Wellness Foundation”, the family’s non-profit body, whose mission is to promote the Wellness lifestyle as an opportunity for all stakeholders: governments, companies and citizens. Erica has been involved in the development of the second phase of the “Wellness Valley”, a social project aimed at building in Romagna, their local community, the first Wellness District in the world by engaging over 200 stakeholders to leverage Wellness as a lever for sustainable economic development. In March 2020, Forbes Italy featured Erica on the cover page of their 30 Under 30 issue for her commitment in bringing forward the family’s legacy around promoting the Wellness philosophy.