“不给糖就捣蛋”揭示了怎样的人类心理?
镂空的南瓜、闪烁着幽灵般阴影的蜡烛以及穿着万圣节服饰的孩子很快就会到我们家门口。
Dilip Soman's research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He works with ideas42 and serves as advisor to a number of welfare organizations. He is the author of The Last Mile: Creating Social and Economic Value from Behavioral Insights published by University of Toronto Press.