Chris Sheldrick is Co-founder & CEO of what3words. Chris worked in the music business for 10 years, booking bands and managing production for events around the globe. Chris was constantly frustrated with suppliers not finding site entrances, and bands not finding their way from the hotel to their gigs. He tried distributing addresses and GPS co-ordinates for years but both failed him on numerous occasions – he was certain there was a better way: what3words was born.