Head of AI, Data and Metaverse; Deputy Head of C4IR; Member of the Executive Committee; previously Head of Shaping the Future of Media, Entertainment and Sport at the World Economic Forum since 2018, responsible for Forum initiatives including Global Digital Safety Coalition and Defining and Building the Metaverse. Prior to the Forum, partner at GroupM, WPP's media investment arm, after having been with WPP in various leadership positions across the vast portfolio of the WPP's business including digital media buying, data and analytics, content, strategic consulting and financial communications in London, New York and Beijing; MBA, Columbia Business School, 2011-2013.