Carmen Caballero Villa is the president of ProColombia, with extensive experience in international affairs, business, and high-level executive management. She served as a Colombian diplomat in Spain for seven years. As the Consul General in Seville, she successfully strengthened commercial and cultural ties with Spain, leading various bilateral alliances in culture, migration, and tourism. She also played a key role in negotiating the International Treaty to Avoid Double Taxation and Prevent Tax Evasion with Spain and worked on identifying market opportunities and promoting the internationalization of companies. Additionally, she was active in Shareholders' Meetings and served as secretary and president of the Consular Corps of Seville, Spain. As an entrepreneur, Carmen created and managed the five-star hotel Casa Imperial in the Historic Center of Seville for seven years. She also led the Projects and Interior Design Department of the Autonomous Community of Andalusia, overseeing the restoration and conservation of luxury tourist establishments. Carmen has also been an advisor to the Mayor's Office of Santa Marta, contributing to the Economic, Social, and Public Works Development Plan 2012-2015 'Santa Marta Equity for All - Children First,' and to the development of the 'Investment Promotion Agency for Santa Marta and the Region 2012.' Born in Santa Marta, Carmen Caballero is a dentist by training, having graduated from the Metropolitan University of Barranquilla. She received the Great Cross of Bastidas in 2010, an award recognizing her outstanding economic and social contributions to the department of Magdalena. Under the leadership of the Ministry of Commerce, Industry, and Tourism, President Caballero has focused on increasing non-mining energy exports and strengthening the internationalization of Colombian companies, especially SMEs in rural areas or municipalities with fewer than 200,000 inhabitants. She has also worked to attract more foreign investment for social equity, human capital development, and sustainable growth, positioning Colombia as a hub for sustainable business in Latin America. In tourism, her goal has been to promote Colombia as a destination for high-spending, environmentally conscious travelers. She emphasizes the cultural, peaceful, and vibrant aspects of Colombian destinations, with community participation being key to creating sustainable tourism experiences.