Beena is a senior Product Manager for the TCS patent applied Customer Engagement product of the TCS Digital Enterprise group. With over six years of IT experience and two years working in FMCG sales and marketing, she has gained exposure to the multiple levels that integrate the retail customer experience. She combines her functional knowledge of retail and Web 2.0-Mobile 2.0 marketing with a deep understanding of database management, basic web and mobile app design. Her core specialization is in product management and marketing, especially in the information dissemination space and she is a keen follower of trends in the digital and mobile space. Beena has a business degree from the Indian Institute of Management Kozhikode, and bachelors degree in Electronics and Communication.