Value in Media

The Fourth Industrial Revolution has changed the way content is produced, distributed and consumed for media companies, brands and individuals.

The goal of Value in Media is to consider how different stakeholders in the media industry - content creators and publishers, advertisers and brands, and individual consumers - define and measure the value of content, using the lenses of business transformation, consumer payment preferences and advertising and brand-building.

The project will:

  • Analyze business model strategies in the media industry and their impact on editorial content

  • Determine the extent to which these strategies align with consumer preferences around payment and data management

  • Discuss how the industry could improve the criteria that measure value for brands trying to reach consumers through media