Mi Colilla - My Cigarrette butt

Problem Statement

The city of Pereira and its metropolitan area need to give continuity to their citizen strategy for the proper management of cigarette butts, which was founded by 2 shapers allowed hundreds of actors to be involved in the protection of the environment through comprehensive strategies to raise awareness and collect cigarette butts; supported by citizen participation and institutional articulation.

Target Group

Direct: Smoking citizens, passive smokers, owners and vendors of establishments and mobile consumption points for snacks and drinks (stores, stalls and shacks)

Indirect: citizenship in general and environment.

Proposed solutions 

Comprehensive strategy (long term) that links:

• Collection in public space with strategically located containers sponsored by ambassadors who take care of them, encourage their use and permanently communicate their status and needs to the base team.

• Collection at home: or other private spaces, with self-managed containers, for later transfer to collection centers or voluntary collection.

• Awareness campaigns for citizens and ambassadors,

• Alliance management

• Generation of valuable content for the social networks of Mi Colilla, Global Shapers and other allies.

Milestones and deadlines

• 1 local alliance – May 2023

• Update of inventory of containers in public space – May 2023

• Formation of a new base team (5 people) – June 2023

• 1 relaunch audiovisual product – June 2023

• Social media plan for awareness and reactivation – June 2023

• Contact and relaunch home collection - July 2023

• Alliance management for a collection point for collected butts – August 2023

• Activation of strategy reactivation in public space using collected cigarette butts – September 2023

• 1 collillathon with 50 people – October 2023

• Collection and cleaning of 100% containers in public spaces.

• 3 awareness spaces

• 1 closing activity 2023

• 1 local agreement January 2024

• 1 instructive booklet for replication in any territory to disseminate with other international organizations – February 2024

• Container update – January 2024

• Database update – February 2024

• Content plan 2024 – February 2024

• 1 Colillathon 2024 – March 2024

• 1 activation in public space

• 3 awareness spaces 2024

Metrics:

# Colillathon

# Containers in public spaces

# cigarette butts collected

# Agreements with allies

For more information:

Website: https://desafio-del-agua-pavco.socialab.com/challenges/DesafiodelAguaPavco/idea/98408 

Instagram: https://www.instagram.com/micolilla/?hl=en&__coig_restricted=1