Wei Ying

Founder and Chief Executive Officer, Deja Vu

Prior to Déjà Vu, Ying Wei was the head of marketing at Xianyu, China's largest C2C secondhand platform at Alibaba (NYSE: BABA), and Zhihu (Nasdaq: ZH), China's largest social network platform dedicated to questioning and answering. With rich experience in marketing practices, she has always been a super lover of secondhand goods. Ying Wei deeply believes in the power of such scalable and profitable second-hand businesses, hoping to realize a higher utilization rate of social resources through a "business-for-good" way. Recycling offers people a new way to purchase good-quality products at lower prices instead of cheap fake ones. Meanwhile, it makes a significant environmental impact in protecting our earth, especially since the fashion industry is the 2nd largest polluter in the world. In the past five years, the books and clothes recycled by Déjà Vu have achieved over 85,000 tons of carbon reduction. In the future, Déjà Vu seeks to expand its recycling categories, from books and clothes to all consumer goods, offering a new life for each pre-loved item.

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