Yen Vu is a turnaround CEO and marketplace builder who transforms struggling platforms into engines of growth. As CEO of Be Group—Vietnam’s super app serving 12 million users and 400,000 drivers and cleaners across ride‑hailing, delivery, food, and home services—she led a 10× scale‑up, made the company profitable, and secured US$100M financing with Deutsche Bank. She previously led a nationwide health‑tech rollout for Vietnam’s largest private hospital group and revived Adayroi.com. Her playbook, grounded in a decade of building marketplaces and systems thinking, is to get the mechanics right so liquidity compounds, build deep local capabilities, enforce cost discipline, and hardwire everyday innovation. She applies AI in mobility and finance to raise incomes—and invites partners to unite business, community, and patient capital for lasting, dignified prosperity and social uplift.