Roots began in rural Manitoba, where passion for agriculture started at an early age. Strong drive to bridge the gap between technology and agronomy; the motivating force behind starting Farmers Edge. Strong advocate for the industry with a desire to assist growers across the world to improve their farming practices, increase profits and create more efficient cropping systems. Speaker presenting at events across Canada and globally as an expert on the impact of technology on agribusiness and particularly the use of variable rate technology by growers, investors and industry players, including Master Seeders, Global AgInvesting Conferences and TedX. Recipient, Certified Crop Advisor (CCA) of the Year; recognized as one of the foremost agronomists in Western Canada.