Tristan Lecomte is the Founder of Pur Projet, specialized in developing agroforestry insetting projects including offsetting the socio-environmental footprint of a product or company within its own supply chain and core business via agroforestry and agro-ecological practices. Tristan is the author of various books and the director of several films on sustainability. Tristan is also the Co-Founder of the International Platform for Insetting, a multi-stakeholders platform of companies and NGOs engaged in the promotion of Insetting via a certification standard and a blockchain registry.