PhD in Marketing, Johnson Graduate School of Management, Cornell Univ. Associate Professor and Deputy Director, Research Center of New Media Marketing, Guanghua School of Management, Peking Univ. Expertise and research areas include personalized marketing, big data management and applications, ecommerce and recommendation systems. Devoted to promoting cross-discipline research in marketing, statistics and computer science. Founder, Baifendian Technology, the first recommendation engine and big data application company in China. Commentator, CCTV. Columnist, major magazines and newspapers. Author, Personalization: The Future of Business.