Rossanna is the founder of All Minds Count, a sustainable apparel company that spreads positive messages on neurodiversity and invites us to celebrate the beauty of thinking differently.

Rossanna is also the co-founder at Wafels & Dinges, an urban food concept credited with pioneering the Food Truck revolution in 2007. Started in NYC, the company's award-winning products are paired with a strong focus on improving local communities & public spaces with its iconic, award-winning yellow food trucks, carts & kiosks, which have been showcased extensively in national and international media outlets and have consistently ranked Best in Class.

In 2016, in tandem with her work at Wafels & Dinges, Rossanna launched Perros y Vainas. This gastro-social venture creates awareness around Venezuelan issues and donates part of its revenue to organizations working to feed the children in Venezuela. Through a partnership with Venezuelan NGO Alimenta Venezuela, Perros y Vainas fed 125 kids per day in some of the poorest slums around Caracas.

Rossanna is proud to have crafted a fulfilling, successful, non-traditional career path. She has been a Diplomat to the United Nations, a banker on Wall Street, an executive recruiter finding and placing talent for her clients worldwide, and an effective executive coach who can draw from her experience to help others thrive.