Co-founder and CEO of MOL Impacto, a social business dedicated to transforming consumption into a tool to promote civil and corporate engagement, raise funds for causes and foster a culture of generosity. Through the development of social content products, sold in large retail chains, MOL connects people, brands and social organizations, transforming each purchase into a donation. At the same time, these products – such as books, games and calendars – democratize access to reading, combat misinformation and excessive screen time, and inspire citizens to take action . For partner companies, it is a new way to include social impact within the business strategy and customer experience, generating real and visible impact in their communities, without investment. Through this model, MOL sells millions of products each year, which have already generated more than R$80 million in donations for hundreds of social organizations throughout Brazil – and it is a social technology that can be applied anywhere.