Reetika Madaan is a young visionary AI leader redefining the nexus between business innovation and social impact. As the first woman from Ludhiana to represent the city at the World Economic Forum, she has been instrumental in placing Ludhiana on the global map. Her appointment as the Founding Curator of Punjab's first-ever Global Shapers Hub marked a pivotal moment in bringing the city into international conversations around sustainability, education, and digital transformation.
A behavioral economist, award-winning communication strategist, and passionate social entrepreneur, Reetika has collaborated with global business conglomerates, contributing to AI based white papers and case studies that have shaped regional and national policies. Her pioneering 'Ludhiana Peddle Project,' presented at the World Economic Forum’s Annual Curators Meeting in Geneva, demonstrated her commitment to combating urban pollution through innovative, community-driven AI solutions. This project is now being executed by the State government.
Reetika’s academic credentials include a postgraduate degree in Econometrics and International Business along with leadership management programme from London business school.Her deep understanding of behavioral economics informs her work as a management consultant, specializing in ESG projects, cultural transformation, and digital innovation, where she advises global organizations and drives inclusive growth strategies.
Beyond her professional achievements, Reetika is a TEDx speaker and a mentor to women-led startups in India and abroad. She has significantly transformed Punjab's educational landscape by introducing innovative global concepts by introducing innovative global concepts and fostering entrepreneurial spirit. She brought international platforms like TED-Ed to Ludhiana, training over 45+ student TED speakers and celebrating a decade of TEDx initiatives in the city . Her affiliations with organizations such as SHEROES, Lean In, and Invest Punjab underscore her unwavering commitment to empowering women and fostering entrepreneurship.
Demonstrating her commitment to women's empowerment, Reetika founded the SHEROES Punjab chapter, becoming the first SHEROES Champion in the region. In this role, she has been instrumental in creating supportive communities for women, facilitating access to resources, mentorship, and opportunities for personal and professional growth. Her dedication extends to mentoring women-led startups through initiatives like the Internet Saathi Accelerator Program, hosted by Tata Trusts, and the Women Will initiative by Google India, where she provides guidance to help female entrepreneurs navigate challenges and achieve sustainable success.
Reetika's multifaceted contributions have not only advanced educational methodologies in Punjab but have also played a pivotal role in promoting gender equality and entrepreneurship across India. Her visionary leadership continues to inspire and empower individuals, while ensuring Ludhiana becomes a beacon of innovation on the global stage.