Currently, Provost Chair Professor and Head, Department of Communications and New Media, and Founding Director, Center for Culture-Centered Approach to Research and Evaluation (CARE), directing research on culturally centred, community-based projects of social change communication, National University of Singapore; Courtesy Professor of Communication, Purdue University and Public Health Foundation of India. Series Editor, Critical Cultural Studies in Global Health Communication book series. Member of the editorial board of seven journals.