Masue Katayama is the Founder of Social Welfare Corporation Shinko Fukushikai. Established in 1999, Shinko Fukushikai is a non-profit organization providing childcare, elderly care, disability aid and community services located throughout Japan. Masue developed a sensitive approach to changing attitudes and values about nursing care and created the “Shinkokai Model” later adopted by others becoming the welfare industry standard. For her achievements, Masue has been recognized and awarded on a global scale as an Ashoka Fellow and Schwab Entrepreneur.