Bachelor's in Finances, Government and International Relations, Universidad Externado de Colombia; Master's in Economics and Marketing, Cornell University. 1996, began to work as a market research adviser, ProColombia. Former: Director of Tourism, commercial office, ProColombia, US, worked to reintroduce Colombia as a major cruise ship destination; Vice-President, Imagen País. Internationally recognized for work in nation branding and specifically for Colombia is Passion. Has worked with the Colombian business sector to create and articulate an accurate and positive image of Colombia to project to the world. Led the campaign Discover Colombia through its heart. As a specialist in international commerce for Trade Winds Network, Miami, focused on developing creative marketing strategies to promote Colombian agricultural products including, but not limited to, the Colombian coffee brand.