Mads Kjaer is the Chief Executive Officer and Co-Founder of MYC4 and has been working in Kjaer Group A/S since 1984, serving 20 years as Chief Executive Officer, from August 2006 as the Chairman and again as Chief Executive Officer from 2017. Kjaer Group is in the African automotive business with a focus on mobility and maintenance of any vehicle. Mads believes that businesses must be for-profit, but profit must be for a purpose and that Corporate Social Responsibility is part of the license to operate a business. Mads has +35 years market experience from Africa and has lived in Zimbabwe and Uganda. Today, he lives half of the year in South Africa and the other half in Denmark.