Luis Cervantes established and leads General Atlantic’s Mexico office, focusing on the firm’s growth investments in Mexico and across Latin America. Luis co-led General Atlantic’s investments and is a member of the Board of Directors of Justo (online supermarket), Kavak (used-auto ecommerce), Axo (fashion omnichannel retailer), Clip (payments platform), Laboratorios Sanfer (pharmaceutical lab), Hospitales MAC (hospital network), Incode (authentification platform), Klar (digital bank) and Crehana (Edtech platform) and previously participated in the Board of Directors of Sura Asset Management and Santander Asset Management Mexico. Luis also serves as a member of the board of directors of Endeavor Mexico (entrepreneurship non-for-profit) and of Ordas-Howden (insurance brokerage), is a member of YPO and was an Adjunct Professor at Universidad Iberoamericana. Prior to joining General Atlantic, Luis was at Advent International where he concentrated on investments across sectors in Latin America. Previously, he worked in the Investment Banking team at UBS in the Latin American group based in Mexico City. Luis graduated as an Industrial Engineer, with honors, from Universidad Iberoamerica and has an MBA from the Harvard Business School.