Loic Tassel

President, Europe, Procter & Gamble Europe SA

Leads P&G’s business across 57 countries in Europe, serving more than 850 million consumers. Responsible for nearly a quarter of company sales and profit and one third of P&G’s global workforce, operating across 33 P&G manufacturing sites and four global research and development centres in the region. Leverages knowledge of consumers, customers, competitors and the dynamic retail environment to lead P&G’s rapidly growing e commerce business in the region, and to drive new models of responsible and sustainable consumption in Europe across the company’s operations, products and packaging. Since joining P&G in 1988 as Assistant Brand Manager in France, has spent career developing winning organizations, building global brands and growing businesses across P&G’s brand portfolio and global operations. Former Vice-President for Shave Care in Europe and India, Middle East and Africa, leading one of P&G’s biggest businesses worth more than $2.5 billion in revenue across 135 countries.