
AI正在改变人们的购买方式,营销需要如何随之变革?
想象一位正在备战人生首个10公里跑的跑者。她向AI助手咨询一份训练计划,以及适合她跑姿和旧伤膝盖的跑鞋。几秒钟内,AI便权衡了数百条评价,并给出为她量身定制的建议。
Kelsey partners with executives to integrate digital into all facets of their business and marketing strategies. Drawing on extensive experience in digital marketing, customer relationship management, and customer analytics, she helps clients drive sales performance.
Since joining McKinsey, Kelsey has advised executives as they seek ways to drive overall growth and to improve the effectiveness of their marketing. Focusing on fostering strategic and sustainable business growth, she has partnered with companies in the retail, technology, telecom, travel, and media sectors.
想象一位正在备战人生首个10公里跑的跑者。她向AI助手咨询一份训练计划,以及适合她跑姿和旧伤膝盖的跑鞋。几秒钟内,AI便权衡了数百条评价,并给出为她量身定制的建议。
Picture a runner preparing for her first 10km. She asks an AI assistant for a training plan and shoes suited to her running style and an old knee problem. Within seconds, it weighs hundre...
