BSc in Chemical Engineering, Universidad Autonoma de Mexico; MBA, Instituto Technologico de Estudios Superiores de Monterrey, Mexico. With Coca-Cola: 1980, Manager, Strategic Planning, Mexico; 1987-90, Manager, Spite and Diet Coke, Atlanta; 1990-93, Director of Marketing, Brazil Division; Vice-President, Marketing and Operations, Mexico Division; 1996, Deputy President, then President, Mexico Division; since 2002, current position. Member of the Board: MasterCard Worldwide; Comex Paints; Papalote Children's Museum, Mexico City; Mexico Advisory Board, National Football League.