Bachelor's in Industrial and Systems Engineering and MBA, Monterrey TEC. With FEMSA: 1995 - January 2014, CEO; 2001 - January 2014, Chairman of the Board; currently, Executive Chairman of the Board. Vice-Chairman of the Board, Heineken Holding. Chairman, Americas Committee, Heineken. Chairman of the Board: Coca-Cola FEMSA; Monterrey TEC; FEMSA Foundation; Member of the Board: Industrias Peñoles. Professor of Planning Systems in Industrial and Systems Engineering, Monterrey TEC.