Self-trained wine and social media expert. 2005, began video blogging; has close to 1 million followers on Twitter. 2009, launched VaynerMedia. Author of: Crush It! Why Now Is the Time to Cash in on Your Passion (2009) on how to "Crush It" in today's business market by following your passion and building your own personal brand; The Thank You Economy (2011), details the effect of social media on business. Named to list of top 20 people every entrepreneur should follow, BusinessWeek.