Edward (Eddie) Haddad is the Managing Director of SWIFT, Asia Pacific and leads the commercial activities of SWIFT in the region. Serving some1800 customers comprising Market Infrastructures, Financial Institutions and Corporations across five sub regions (North Asia, Japan , ASEAN, Oceania and the Indian Sub Continent). He also manages SWIFT’s Compliance, Corporate Sales and Alternative Sales teams in the region. Eddie is a member of the Asia Pacific management team, reporting to Chief Executive Officer Alain Raes. With more than 20 years’ experience in the financial services industry, Eddie has held a variety of leadership roles across multiple disciplines, including sales, marketing, business development, finance and operations in IT, Financial Services and Media organizations. He has extensive knowledge of the Asia Pacific markets, where he has been living and working for more than 15 years. Eddie holds a Bachelor’s Degree in Business & Finance from Monash University and he is a member of Institute of Chartered Accountants in Australia.