Diana Verde Nieto

Co-Founder & Non Executive Director

Diana Verde Nieto is a globally recognized business leader and sustainability expert with over two decades of experience in driving sustainable economic growth and fostering innovation. In 2002, she founded one of the world’s first sustainability communication consultancies, which she successfully exited in 2010. In 2011 Diana co-founded Positive Luxury, leading the enterprise until 2022, and remains an active board member.

Diana’s latest venture, Edify Collective, is a cutting-edge micro-learning platform focused on sustainability and soft skills. Through Edify Collective, Diana aims to help embed sustainability into every job role across organizations, breaking down silos and enabling sustainability to become an integral skill amongst the workforces.

Diana serves as an advisor to several noteworthy organizations, including La Prairie, The British Beauty Council, The United Nations Department of Economic and Social Affair. Her education in Global Leadership & Public Policy was attained from the esteemed Harvard Kennedy School. She was trained by former US Vice President Al Gore at the Alliance of Climate Protection and received title of Young Global Leader from the World Economic Forum.

Diana has recently released a book- Reimagining Luxury: How to Build a Sustainable Future for Your Brand in January 2024, which further solidifies her as a highly respected authority in the realm of sustainability and business

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