Co‑Founder and CEO, Edify Collective | Non‑Executive Director | Award‑Winning Author | AI‑Enabled Capability Building

Diana Verde Nieto is Co-Founder and CEO of Edify Collective, delivering mobile-first AI performance support for frontline teams. Edify Collective turns SOPs, policies, and procedures into instant, role-specific answers on a phone, in the flow of work.

Before Edify Collective, Diana spent nearly three decades building and scaling businesses at the intersection of technology, sustainability, and innovation, both now exited.

The recurring challenge was never writing better policies or setting targets, it was enabling people in stores, supply chains, procurement, and on factory floors to act on them when it mattered. Behaviour changes when guidance shows up at the moment of decision. That's what Edify Collective enables.

Diana works with organisations running distributed frontline operations across agriculture, retail, hospitality, manufacturing, and healthcare. Edify Collective partners with EIT Food, a department of the European Union, and other organisations deploying this with their frontline teams.

Diana is a World Economic Forum Young Global Leader, author of Reimagining Luxury (Kogan Page), and Non-Executive Director at Watts 1874 and the British Beauty Council. She speaks on AI-enabled performance, organisational transformation, and building systems that make change stick in daily operations.