Yu Chong, WildAid China Chief Representative, graduated from Boston University with a master's in communications. She has been a veteran in environment communications, public relations, and non-profit organizational management for over 13 years. She has been working on wildlife conservation, climate mitigation, and marine protection through strategic and consistent communications leveraging the "Conservation Through Communication" model. She led the team that launched and executed over 50 environment communications campaigns and partnered with various stakeholders across the public and private sectors. Among these, the public advocacy campaign for climate action #BYOer has reached nearly 800 million impressions, and the public campaign for wildlife conservation, "Don't be a villain to wildlife," has reached over 1 billion impressions.