Background in consulting, entrepreneurship and design. Works with clients to create value and growth through innovation. Focuses on helping build strong consumer brands, tackling systemic challenges, and launching new ventures. Co-founded the Lead a Creative China executive education program in partnership with Tsinghua University. Regularly engages in discussions about China's new, sustainable paths to growth. Clients include large multinationals, founder-led SMEs and startups, among others. Selected as one of China's 100 Most Creative People in Business by Fast Company magazine and is an Aspen Institute First Mover Fellow.