BA in Economics and MBA, ITESM; studies in Economic Development, Italy; Management Programme, IPADE, Mexico. Since 1973, with FEMSA, including: Director, Grafo Regia and Plasticos Tecnicos Mexicanos; Director, International Division, FEMSA Cerveza; Director, Commercial Planning, Grupo Visa; Chief Executive Officer, FEMSA Cerveza; 2000- January 2014, Chief Executive Officer, Coca-Cola FEMSA; currently, Chief Executive Officer, FEMSA.