Bettina in a serial software entrepreneur that has built technology companies in both Europe and the United States. She is most recently the founder of HelloYellow, a Web 3.0 technology company, her third software company. She is also the founder and a board member at Pixability, a video advertising company in Boston. Prior to Pixability, Bettina co-founded SVOX, the Swiss-based speech technology company which was acquired by Nuance Communications (NUAN) for $125 million. Bettina has received numerous awards and recognitions such as the 2018 Immigrant Entrepreneur of the Year Award, World Economic Forum Young Global Leader, L’Oreal NEXT Generation Award, and The Boston Business Journal’s “40 Under 40 Award.” Bettina holds an MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. She holds a software patent in video distribution optimization and is the author of "Video Marketing for Dummies".