As Senior Director of Global Public Affairs at SHEIN, Annabella oversees public policy strategic advisory for technology, trade and investment, and Environmental, Social and Governance (ESG) issues, as well as engagements with public, non-profit and industry stakeholders around partnerships, initiatives and advocacy efforts. Her responsibilities include driving SHEIN’s ESG reporting and governance efforts, including overseeing SHEIN’s annual ESG report.

Prior to SHEIN, Annabella worked at Grab, a technology company offering mobility, deliveries, financial and enterprise services in Southeast Asia. She built Grab’s Singapore Public Affairs team, and led Regional Public Policy and Research, including engagements with industry partners like Microsoft to bring mobile-accessible digital learning to Grab’s driver partners across Southeast Asia. She also worked in the Singapore Ministry of Defence, and in non-profit organisations in Indonesia focusing on micro-financing for higher education, and in the Middle East.