Amar Marouf is a strategist, entrepreneur, and artist with a talent for turning ideas into impact.

At Gowling WLG, he leads national and international strategic growth programs, having spent recent years driving business development for the U.S. Sales Initiative, forging high-value, cross-border partnerships that expand the firm’s reach across industries. He understands that deals aren’t just transactions—they’re built on trust, strategy, and the ability to connect the right people at the right time.

Beyond business, Amar moves between worlds—a trained opera singer, a published writer, and a classically trained cellist. His poetry collection, Alleviate (2021), published in five languages, explores resilience, identity, and the weight of unspoken histories. His essays and op-eds go further, interrogating progress, power, and the unseen forces shaping our world.

A serial entrepreneur, Amar has built ventures that don’t just disrupt industries—they reshape them. He founded Charles Amar, a sustainable fashion brand that challenged fast fashion’s waste cycle, gaining international recognition for its circular design philosophy and bold approach to ethical production. With Aleteo Consulting, he took ESG and SDG from abstract ideals to bottom-line strategy, developing projects that generated over $12 million in measurable impact. Aleteo revolutionized corporate mindsets, shifting sustainability from a talking point to a tangible, long-term business model—culminating in the firm’s acquisition.

His civic work is just as ambitious. As Curator of the Ottawa Hub for the Global Shapers Community, Amar leads projects that connect local action with global challenges. He has represented Canada at G20 YEA, the Global Entrepreneurship Congress, and ECOSOC, always advocating for inclusive economies and intelligent policy.

At his core, Amar is a connector—of ideas, industries, and people. Whether through business, storytelling, or the arts, his work challenges assumptions, expands conversations, and creates new opportunities where others see limits.