Alan Winfield is Professor of Electronic Engineering and Director of the Science Communication Unit at the University of the West of England (UWE), Bristol, UK, and Visiting Professor at the University of York. He co-founded the Bristol Robotics Laboratory and his research is focussed on understanding the nature and limits of robot intelligence. Winfield is an advocate for robot ethics and currently co-chairs the general principles committee for the IEEE Global Initiative for Ethical Considerations in the Design of Autonomous Systems.