Yolélé

Yolélé is a leading African food brand in the US and the only one that is impact-driven and vertically integrated. It focuses on using smallholder-grown ingredients in foods that highlight African traditions. Yolélé makes African food hip and cool. In Mali, it is building agri-processor Sustainable African Foods (SAF) to source climate-resilient ancient grains like fonio from mainly smallholder subsistence farmers who are women. In Senegal, it is building food manufacturer and distributor Yolélé West Africa (YWA) to add value to African ingredients to make products for local and global distribution. Its branded product activities generate awareness and demand for its ingredients.