WIREWAX provides taggable video tools. It offers wireWAX, a user-tagging tool that enables users to add tags to people and objects in a scene, as well as interact inside a video; share and embed videos across social media, Websites, and blogs; and get behavioural video analytics. The company’s wireWAX tool enables the user to add information, images, external links, and flash applications; show video-in-video; use geo-specific data; maintain branding; use existing graphics; connect to databases; and create dynamic applications.